60 Years Ago Today: The Beatles on Ed Sullivan

Via The Ed Sullivan Show -- At 8 o’clock on February 9th 1964, America tuned in to CBS and The Ed Sullivan Show. But this night was different. 73 million people gathered in front their TV sets to see The Beatles’ first live performance on U.S. soil. The television rating was a record-setting 45.3, meaning that 45.3% of households with televisions were watching. That figure reflected a total of 23,240,000 American homes. The show garnered a 60 share, meaning 60% of the television’s turned on were tuned in to Ed Sullivan and The Beatles.

Ed opened the show by briefly mentioning a congratulatory telegram to The Beatles from Elvis and his manager, Colonel Tom Parker and then threw to advertisements for Aero Shave and Griffin Shoe Polish. After the brief commercial interruption, Ed began his memorable introduction:

“Now yesterday and today our theater’s been jammed with newspapermen and hundreds of photographers from all over the nation, and these veterans agreed with me that this city never has witnessed the excitement stirred by these youngsters from Liverpool who call themselves The Beatles. Now tonight, you’re gonna twice be entertained by them. Right now, and again in the second half of our show. Ladies and gentlemen, The Beatles! Let’s bring them on.”

At last, John, Paul, George and Ringo came onto the stage, opening with “All My Loving” to ear-splitting screeches from teenaged girls in the audience. The Beatles followed that hit with Paul McCartney taking the spotlight to sing, “Till There Was You.” During the song, a camera cut to each member of the band and introduced him to the audience by displaying his first name on screen. When the camera cut to John Lennon, the caption below his name also read “SORRY GIRLS, HE’S MARRIED.” The Beatles then wrapped up the first set with “She Loves You,” and the show went to commercial. Upon return, magician Fred Kaps took the stage to perform a set of sleight-of-hand tricks.

Concerned that The Beatles’ shrieking fans would steal attention from the other acts that evening, Ed Sullivan admonished his audience, “If you don’t keep quiet, I’m going to send for a barber.”

As hard as Ed tried to protect them, the other acts that night suffered from the excitement surrounding The Beatles. Numbered among those performers were impressionist Frank Gorshin, acrobats Wells & the Four Fays, the comedy team of McCall & Brill and Broadway star Georgia Brown joined by the cast of “Oliver!”

The hour-long broadcast concluded with The Beatles singing two more of their hits, “I Saw Her Standing There” and “I Want to Hold Your Hand” to the delight of the fans in attendance and those watching at home.

The show was a huge television success. As hard as it is to imagine, over 40% of every man, woman and child living in America had watched The Beatles on Sullivan.

Related: Bill Eppridge: 1964 The Beatles and Their Cameras

 

The Beatles: Six Days that Changed the World. February 1964

 

Release date: February 4, 2014
Published by Rizzoli



To celebrate the 50th anniversary of the Beatles’ first visit to the United States.



"One morning my boss said, 'Look, we've got a bunch of British musicians coming into town. They're called the Beatles.'" Bill Eppridge was at John F. Kennedy airport on February 7, 1964 for the arrival of The Beatles. He continued to photograph The Beatles that day, and over the next several days. He was invited to come up to their room at the Plaza Hotel and "stick with them." "These were four very fine young gentlemen, and great fun to be around," Eppridge recalled. After he introduced himself to Ringo, who consulted with John, the group asked what he wanted them to do while being photographed for Life. "I'm not going to ask you to do a thing," was Eppridge's reply. "I just want to be here." --Bill Eppridge (Read more from the New York Times Lens Blog here.)

©Bill Eppridge The Beatles arrive, February 7, 1964, New York

 





Astonishing, richly spontaneous, and almost entirely unpublished images of the Beatles’ historic first trip to the United States, as chronicled by an award-winning photographer given unique access to their tour. Published to coincide with the fiftieth anniversary of the Beatles’ first visit to the United States, this rare and mostly unseen collection of photographs marks the beginning of the British Invasion. In February 1964, photographer Bill Eppridge was on assignment for Life magazine to cover the band’s arrival at JFK airport. He was then invited to continue shooting in their room at the Plaza Hotel and during the days that followed, notably at the Ed Sullivan Show rehearsal and historic performance; in Central Park; on a train ride to Washington, D.C., for the concert at the Washington Coliseum; at the British embassy; and at their renowned performance at Carnegie Hall. The book is an intimate fly-on-the-wall account of a visit that introduced the Beatles to America and changed the course of music, internationalizing the industry and opening the door for other artists to achieve global success.

 

Bill Eppridge completed the book with his wife and editor Adrienne Aurichio just before his untimely death in October, 2013. Bill Eppridge's photographs of the Beatles 1964 trip will be featured in the exhibition "Bill Eppridge: 1964", April 25 - June 22 at Monroe Gallery of Photography. The exhibit includes other landmark stories Eppridge covered that year: The 1964 Newport Folk Festival, "Mississippi Burning": the funeral of James Chaney, and Needle Park.



Monroe Gallery of Photography will exhibit Bill Eppridge's photographs in booth #421 during the AIPAD Photography Show in New York April 10 - 13.


Copies of  "The Beatles: Six Day That Changed the World" signed by Adrienne Aurichio are available from the gallery.




Related: NY TIMES Lens: The Beatles Visit, Revisited

              LA Times: The intimate unseen Beatles photographs of Bill Eppridge

              CBS Lost Beatles photographs found

              Exhibit captures U.S. debut of The Beatles


   CNN Landmark show, golden glow: 50 years since The Beatles on 'Ed Sullivan

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Prepare For Beatlemania

Via The New York Times


The 50th anniversary of the Beatles’ first visit to the United States is shaping up to be nearly as noisy as the original event, but without crowds of screaming fans congregating at Kennedy Airport and the Plaza Hotel and, of course, without the Beatles themselves. CBS announced on Thursday that it would show a two-hour special, “The Night That Changed America: A Grammy Salute to the Beatles,” on Feb. 9 at 8 p.m. – the same date and time slot (and on the same network) as “The Ed Sullivan Show,” on which the Beatles made their live American television debut. The show will include covers of Beatles songs by current stars (none of which have been announced) in performances to be taped Jan. 27.


Two days later, on Feb. 11 – the anniversary of the Beatles’ first American concert, at the Washington Coliseum – a tribute band, Beatlemania Now, will re-enact that concert at the Coliseum (also called the Uline Arena) as a benefit for the DC Preservation League.



Related: Bill Eppridge's photographs of the Beatles.